Azaz Labs
Web · Product · UI/UX
Azaz Labs
Web · Product · UI/UX
Azaz Labs is a B2B product site for an AI-driven portfolio monitoring platform built for private equity deal teams and family offices. I opted for the design to lean into a dark, precise, data-forward aesthetic, consisting of sharp typography against a near-black palette with a single sharp accent colour to match the seriousness and rigour the platform promises its C-suite and deal-team audience.
| Azaz Labs | Case study |
|---|---|
| Role | Web · Product · UI/UX |
| Services | Web design · Product design · UI/UX · Motion · Interaction design |
Product page
The page is built around animations and hover microinteractions throughout, so the site itself performs the platform's promise of continuous, real-time intelligence rather than reading like a static brochure.
Animations
To make Azaz's complex portfolio-monitoring software tangible rather than abstract, I built looping SVG animations that visualise the platform's real processes, like scattered portco data flowing into one unified view, so users grasp what the product actually does at a glance, before reading through a wall of feature copy.
Website mobile UI